Media Man Blog
Aussie Sports Pay-Per-View News
UFC - Foxtel Group Pay-Per-View Partnership
January 2024
Kayo Sports (part of The Foxtel Group), out of Australia, and the Ultimate Fighting Championship (UFC) @UFC have officially commenced a new multi-year agreement from January 1, 2024, which sees Main Event @MainEventTV – available only on Kayo Sports and Foxtel – become the exclusive home of UFC Pay-Per-View events down under in Australia aka Terror Australis! The readership knows we like media on the edge, so we've got to slip the Aussie slang in every now and again to suit the theme right.
The first Pay-Per-View (PPV) exclusive event will see UFC middleweight Champion Sean "Tarzan" Strickland make his virgin title defence against South African Dricus "Stillknocks" Du Plessis as they marquee UFC 297 direct from Toronto on January 21.
This partnership casts Main Event as the undisputed home of PPV in Australia, with a prized tradition of showcasing the biggest UFC fights across the globe, as well as being a key part of seeing up and coming top range fighters climb to the top since 2008.
Under the terms of the new agreement, fans looking to hit up a buy of a UFC PPV will be redirected to Foxtel and Kayo Sports’ Main Event platform for exclusive access to world class matches. UFC Fight Pass will continue to broadcast live UFC fights, including the Preliminary bouts to UFC PPV events and each UFC Fight Night event in its entirety, in addition to live and on-demand combat sports and unforgettable archived bouts from around the world.
In addition to all the UFC PPV events, sports fans can expect a full menu of UFC content, including UFC Fight Nights, UFC Pay-Per-View Prelims, UFC Countdown, DC & RC, plus selected titles from UFC’s Fight Library on ESPN, available on Kayo Sports and Foxtel.
Ahead of the UFC’s first PPV event in 2024, Australian foodie critic, MasterChef Australia judge and self-confessed fanatic Melissa Leong will host UFC Fight Week on Wednesday, January 17, available on Kayo Sports and Foxtel. Melissa will be joined by panellists Tyson Pedro and Dan Hooker as they break down UFC 297 and interview Middleweight Champion Sean Strickland and Dricus Du Plessis. The show will be replayed daily leading up to the event.
UFC’s popularity has boomed since it was first broadcast in Australia in 2008. There are now in excess of 700 million UFC fans across the globe. In Australia and New Zealand, UFC counts more than 4.3 million fans and features the youngest fan base of any professional sport in Australia with 48 per cent aged between 18-39. These stats are gold to the business of sports marketing, sports media and other associated business arms.
“We’re excited to strengthen and expand our relationship with the UFC, the fastest growing sport in the world, and 2024 will deliver a line-up of epic battles, kicking on January 21 with UFC 297,” said Rebecca McCloy, executive director of commercial sport at Foxtel Group.
“Foxtel and Kayo Sports are the best sports broadcasters in the country and they have backed UFC in Australia since the beginning. Together, we will continue to grow UFC in Australia and they will be the destination for the biggest and baddest fights we put on year-round,” said UFC president Dana White.
It will be a full UFC schedule on Main Event in 2024. Following UFC 297, all eyes will turn to Australia’s fan-favourite UFC Featherweight Champion Alexander Volkanovski for his much-anticipated title defence against Georgian Ilia Topuria at UFC 298 in California on February 18.
Media Man: Combat sports PPVs certainly have boomed in Australia since circa 1996 to 2000 when we most closely collaborated and cross promoted with Main Event while working for Optus Vision/Communications in a full-time capacity. The UFC continued to build upon the earlier success of pro boxing and pro wrestling on pay-per-view. The YouTube and social media based features are great, but there's nothing quite like a main event MMA match on PPV for those who live and breath combat sports. Many fighters and former fighters these days even have their own channels across the internet. Exciting times for combat sports fans as well as for those who work in and around the industry. Another chance to ground and pound and KO with the best of them thanks to the UFC, Kayo Sports and Main Event.
