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Search Engine Journal news coverage
SEJ's Alexander Kesler with strong advice and tips on how to improve online marketing leads, b2b leads and the like. Some aspects can be easier said/written than done. We're going to mainly stick with copy, ads, promos and management. Social media channels for the right topics (such as this - on LinkedIn and Facebook) often work a charm. Stay on topics. For online news related outfits such as ours having numerous websites for a range of industry verticals/news types etc works well, as well as having corresponding social media channels for each news brand works well. Strong website traffic remains a constant so when anyone lands on the website all brands, partners, affilaites etc benefit from that. The cumulative approach and gains. More data can impress advertisers. Many agency and SEO industry web surfers are already sold by the time they get to teh websites as they already know how popcular and well ranking they are in the Google search engine results and the like. What to convert the readership to, and this can change over the course of the business evolution of course, such is the nature of the Internet Matrix Of Things with all its dynamics and play. The more you know, the more one realizes what they don't know. Self and business reflection. There's always more to learn and improve upon. Stack the odds in your favor and seize the day.
