Google On Why Helpful Content Update Appears Quiet; Google's Danny Sullivan with an update
A Continuing Effort...
The impact of Google’s helpful content update may appear minimal because the intent is to refine the signal over time.
Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.
Danny Sullivan of Google explains:
“Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.”
Reports that the update is quiet got the attention of Google’s Search Liaison, Danny Sullivan, who addresses the situation in a series of tweets.
Danny Sullivan Twitter
Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.
I also get that when we announce an update, there are the memes and the gifs and the jokes and the OMG the sky is falling reactions that can even make me laugh. But updates don't necessarily mean a big giant shift. If you have good content, you're generally fine...
It wouldn’t remove content. It just might have dropped out of the index for a variety of unrelated reasons. You might inspect & request recrawl.
Media Man says: Just as Google recommended, have helpful content, and remain Google friendly. You and your readers are not going to notice the changes overnight. Keep producing quality and unique contact and follow the guidelines.
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