"eGaming Review" reports that Playtech Cyprus Ltd. (AIM:PTEC) is in the final stages of acquiring Ash Gaming Ltd., a developer of casino games, for an undisclosed amount.
London-based Ash Gaming was founded in 2002, "delivering specific custom projects for customers in the early online gaming market," according to its website. Customers include 888 Holding plc (LSE:888), Playtech partner William Hill plc (LSE: WMH), Virgin Games Ltd., Gala Casino Ltd., and Betfred Bingo Ltd.
Ash Gaming uses Playtech's Gaming Technology Solutions (GTS) EdGE platform to provide several clients with its games.
If Teddy Sagi-controlled Playtech acquires Ash Gaming, it will be Playtech's eighth acquisition since it became a public company, and its seventh acquisition within two years. The company's M&A activity demonstrates more than just in-house growth. However, the effectiveness of the strategy is still hard to judge given the short time since the acquisitions.
Playtech's share price was unchanged at ₤3.34 in morning trading on the London Stock Exchange today, giving a market cap of ₤810 million. The share price has fallen 32% in the past year. Trading in the share has been volatile lately following the closing of websites of Pokerstars Ltd. and two other companies.
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